VM & Display basic guidelines

The perfect Starter Course in Window Dressing and Display for you & your business! The basic rules of display apply whether you sell jewellery, hair & beauty products, packets of biscuits, toothpaste, china, DIY, fashion accessories, gifting...the list is endless! Yet even if you have no merchandise as such, and you're selling yourself, or a service or you just want your business to look attractive from outside..there's something for you too! Suitable for those just setting up in retail, business, students - anyone who has something to promote we can help you shine! Especially perfect for High Street Regeneration and Business Improvement Districts. One Starter Course for now, but with our Gold and Diamond options you can receive our feedback, help and advice too!

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Helen Goodwin studied Window Dressing & Display in the heart of London’s West End back in the early 1980’s. Her first job was as part of the display, team for DH Evans in Oxford Street handling a wide range of merchandise in the windows & interiors. Following this she started her own Visual Design Consultancy in London, then moved the business to York continuing to design & install window displays up and down the country. Due to a demand for display training Helen created ‘Made You Look!’ with her friend and colleague Janet, where they pass on their knowledge and experience to those wishing to learn the basic skills of display - especially individual businesses so often working on their own. They work with Business Improvement Districts, Councils and various other groups or charities helping businesses to look their best at all times. During lockdown Helen took up the challenge of technology and transposed the course into an online version so she could reach a wider audience, the aim to help as many people as possible, and without the inconvenience of you having to leave your own home or business. The basic steps to help you stand out from the crowd!