VM & Display basic guidelines

The perfect Starter Course in Window Dressing and Display for you & your business! The basic rules of display apply whether you sell jewellery, hair & beauty products, packets of biscuits, toothpaste, china, DIY, fashion accessories, gifting...the list is endless! Yet even if you have no merchandise as such, and you're selling yourself, or a service or you just want your business to look attractive from outside..there's something for you too! Suitable for those just setting up in retail, business, students - anyone who has something to promote we can help you shine! Especially perfect for High Street Regeneration and Business Improvement Districts. One Starter Course for now, but with our Gold and Diamond options you can receive our feedback, help and advice too!

Let me tell you more!

  • Demonstration of grouped gifts
  • Examples of materials used in display
  • Trainer teaching at a live workshop
  • Live Christmas workshop
  • Using lengths of wallpaper & fabric to create a room setting
  • An example from the course about grouping and flow
  • Creating a WOW display in a florist where the stock is accessible
  • Creating mood transforming a concrete ceiling in a wine bar
  • Customers admiring my window display just a I finished it. Job done! They came in...
  • Proud to be chosen as one of Small Business Saturday's 100 and invited to The Treasury!
  • The display merchandised from the back.
  • An example from the course about how to get height, using colour, theme, flow and depth
  • Judged by a panel of Town Centre Managers, Placemakers and those in authority, I was voted as having most solutions to helping a Town Centre in making impact.
  • My cooleagues all passionate about helping High Streets survive

Instructor

Helen Goodwin studied Window Dressing & Display in the heart of London’s West End back in the early 1980’s. Her first job was as part of the display, team for DH Evans in Oxford Street handling a wide range of merchandise in the windows & interiors. Following this she started her own Visual Design Consultancy in London, then moved the business to York continuing to design & install window displays up and down the country. Due to a demand for display training Helen created ‘Made You Look!’ with her friend and colleague Janet, where they pass on their knowledge and experience to those wishing to learn the basic skills of display - especially individual businesses so often working on their own. They work with Business Improvement Districts, Councils and various other groups or charities helping businesses to look their best at all times. During lockdown Helen took up the challenge of technology and transposed the course into an online version so she could reach a wider audience, the aim to help as many people as possible, and without the inconvenience of you having to leave your own home or business. The basic steps to help you stand out from the crowd!